Marketing and Milage strategy

Industry Magazine

Continuous PR campaign (Pre & Post) through some of the top International Magazines.

Online Affiliation

Awareness through web banners on Industry and Trade websites (National and International) and on the top websites of the top industry magazines.

Association Supports

IATF associates with leading Industry Associations to promote the show to their members & subscribers.

Digital Marketing

Social media activities through key social channels & advertisements, thus ensuring accessibility to information on one click through your Smart Phones, Tables and Laptops.


Invitation cards are sent out to Industry Associations, Exhibitors and Media Partners to invite their key Customers, to bring in quality trade visitors to the show.

VIP Invitations

Special printed invites are sent to Government Institutions, Industry Associates and Market Drivers.

Emailer Marketing

Our email campaign includes an initial block your date/registration drive, regular show updates, registration reminders, live show updates and highlights/features to our extensive database which is managed and updated regularly.

SMS Campaign

Short and to - the - point SMS messages are sent out at regular intervals three to four months prior to the show.

Press Advertising

Highly targeted advertisements are placed in mainstream newspapers leading up to and during the event, to reach out to a wide audience across the Middle East, India, Africa etc.

Outdoor Campaign

Outdoor publicity through hoardings across the city, show standees in the showrooms of exhibitors across the Middle East. Bus Back Advertisements and Posters prominently displayed in all possible retail outlets.

The World of Apparel & Textile Awaits you!


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Tel :+971567636517
Email: [email protected]

Nihalani Events Management
Conrad Hotel,Business Tower
Sheikh Zayed Road, Dubai,


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